Project Overview

Carossa is a modern platform built to transform Algeria’s vehicle marketplace by simplifying the way users buy, sell, and rent vehicles. Designed with local relevance and user confidence in mind, the brand reflects movement, reliability, and accessibility making car transactions more seamless and transparent than ever.

Role & Responsibilities

• Directed the complete brand identity, including logo, typography, and visual system.

• Crafted a culturally resonant brand story aligned with local market needs.

• Delivered presentation-ready assets and mockups for both digital and print use.

Workflow

• Conducted market research and audience analysis

• Developed brand concept and naming direction

• Designed logo and defined core visual elements

• Built a consistent brand system with supporting assets

• Delivered final brand package and documentation