Project Overview

Carossa is a car marketplace app designed to streamline how Algerians buy, sell, and rent vehicles. The platform blends smart UX with a clean, intuitive interface solving pain points in outdated systems and offering a more reliable, transparent automotive experience. The project aimed to redefine car commerce with a localized, user-focused approach.

Role & Responsibilities

• Conducted competitor analysis and market research

• Created user personas and journey maps

• Designed wireframes, UI elements, and prototypes

• Built a full visual identity aligning with the brand’s mission

• Delivered a complete app prototype showcasing usability and simplicity

Workflow

Started with deep problem exploration and market study, followed by user research to understand frustrations with current solutions. I then mapped out the user flow, designed wireframes, and developed an interface that simplifies car listing and discovery. Final stages focused on usability testing and visual refinement to ensure both clarity and trust.