Project Overview

Formura Labs was created to redefine supplement manufacturing in Algeria, making it simple, reliable, and accessible. The branding reflects professionalism blended with approachability, empowering entrepreneurs to trust and grow with the company from the start. The identity was designed to feel modern, confident, and supportive, ensuring a lasting impression in a competitive industry.

Role & Responsibilities

• Directed the creative strategy and art direction for the full rebrand.

• Designed the logo, typography, and visual identity system to reflect trust and innovation.

• Developed brand guidelines and presentation-ready assets for digital and print use.

Workflow

• Researched industry trends and analyzed local market needs.

• Defined brand concept and visual positioning.

• Designed the logo and supporting identity elements.

• Built a complete brand system with packaging, stationery, and digital applications.

• Delivered the final brand package and documentation for consistent implementation.