Project Overview

This perfume poster series was built to make fragrances feel like premium moments, not just products. The goal was to create social and advertising visuals that stop the scroll, elevate the brand, and give each scent its own atmosphere fresh, bold, or luxurious while keeping everything cohesive as one strong campaign system.

Role & Responsibilities

I acted as the creative lead for the series, handling the art direction, visual consistency, and poster design. I designed the layouts and typography hierarchy, shaped the messaging style, and crafted multiple key visuals with clear product focus, strong composition, and clean copy space ready for social media and paid advertising.

Workflow

I started by defining a clear visual direction (mood, lighting style, color grading, layout rules), then built a repeatable poster system to keep outputs consistent. After that, I developed different “worlds” for different perfume vibes, refined each poster for a premium finish, and delivered organized assets optimized for feed formats and ad performance.