Project Overview

This was a Self-initiated redesign proposal for SoundCloud’s official website and desktop music platform. As a UI/UX designer, I identified usability and visual inconsistencies that didn't reflect the caliber of a leading global audio brand. The goal was to enhance the user experience and visual appeal of their landing page and platform interface making it more intuitive, polished, and engaging.

Role & Responsibilities

• Audited the original experience and identified key UX and visual issues

• Redesigned the landing page with clearer structure and stronger hierarchy

• Refreshed the desktop platform UI for better usability and brand presence

Workflow

• Identified UX issues and visual gaps through competitor comparison and heuristic evaluation.

• Built wireframes and high-fidelity mockups using Figma to improve structure, hierarchy, and interaction.

• Focused on brand consistency, accessibility, and a more premium aesthetic to match SoundCloud’s image.