Project Overview

As part of a branding competition, this rebrand for Vectorial Studio, a global design agency with roots in Peru, Qatar, and Algeria was a bold creative challenge. The task was to craft a fresh identity that reflects their global presence, modern aesthetic, and design authority. I approached it with purpose designing a system that’s refined, expressive, and built for impact.

Role & Responsibilities

• Took full ownership of the creative direction

• Designed a logo rooted in symbolism and precision

• Built a flexible visual identity system for all platforms

• Ensured every visual aligned with Vectorial’s global vision

Workflow

• Competitor & brand research

• Concept ideation & sketching

• Logo design & visual system development

• Final mockups & brand presentation delivery