

Behind the Brand :
Project Overview
As part of a branding competition, this rebrand for Vectorial Studio, a global design agency with roots in Peru, Qatar, and Algeria was a bold creative challenge. The task was to craft a fresh identity that reflects their global presence, modern aesthetic, and design authority. I approached it with purpose designing a system that’s refined, expressive, and built for impact.
Role & Responsibilities
Took full ownership of the creative direction
Designed a logo rooted in symbolism and precision
Built a flexible visual identity system for all platforms
Ensured every visual aligned with Vectorial’s global vision
Workflow
Competitor & brand research
Concept ideation & sketching
Logo design & visual system development
Final mockups & brand presentation delivery






