Project Overview

ZR Express faced multiple challenges, particularly with its outdated visual identity and merchant platform that lacked usability and modern design. As part of a freelance proposal, I reimagined the brand from the ground up and crafted a mobile app concept that addressed user frustrations and introduced a streamlined, intuitive experience.

Role & Responsibilities

• Designed a complete brand identity (logo, colors, typography) from scratch

• Conducted UX research, including 20+ user interviews, to identify pain points

• Created a user-friendly app UI, integrating features like real-time tracking, notifications, and shipment filters

• Delivered interactive prototypes in Figma

• Received positive feedback from the Director Manager for significantly improving the brand’s image and user experience

Workflow

• Brand & competitor analysis

• Visual identity design

• UX research & persona building

• Wireframing, UI design & prototyping

• Presentation of branding and app concept