Project Overview

ZR Express, a logistics company in Algeria, struggled with an outdated visual identity and inconsistent branding. This freelance proposal focused on rebranding the company to reflect speed, reliability, and professionalism giving ZR a cohesive and modern look.

Role & Responsibilities

• Collaborated with my partner to craft a new logo and full brand identity.

• Directed visual decisions to ensure alignment with logistics standards and user perception.

• Designed brand assets for digital and print use, enhancing consistency and credibility.

Workflow

We started with a brand audit to identify gaps. After developing concept directions, we refined the visual identity into a bold and functional system. The final outcome delivered clarity, recognition, and a solid foundation for ZR’s future growth.